Relaunch, April 2021
At the time of writing this article and the first post, the world is facing the largest and most significant pandemic many of us [...]
2016:
Cyriacus Schultze founds HOTEL AND TRAVEL INSIGHT
At first it was pure curiosity: Our CEO Cyriacus Schultze wanted to find out whether his innovative thoughts and solutions revolving around brands would be helpful [...]
2015:
The Brand Performance Monitor (BPM) is developed
The main problem of brands with too little revenue is not awareness. The problem is a lack of desirability, attractiveness. Klaus-Dieter Koch illustrates this insight [...]
2018:
Next Step
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2017:
Quiet and exclusive
How do customer service and customer acquisition work? With shrill events, huge programs, as many people as possible? We know from the start: That’s not [...]
2015
The Beginning