Timeline

At first it was pure curiosity: Our CEO Cyriacus Schultze wanted to find out whether his innovative thoughts and solutions revolving around brands would be helpful [...]

The main problem of brands with too little revenue is not awareness. The problem is a lack of desirability, attractiveness. Klaus-Dieter Koch illustrates this insight [...]

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How do customer service and customer acquisition work? With shrill events, huge programs, as many people as possible? We know from the start: That’s not [...]

The Beginning